I connect your business to your markets and your customers to your brand
Result-driven and creativity in solving business, management, marketing and communication issues, inspire clients and gain credibility to develop longterm relationships.
Self employed consultant since 2009. My focus s is on the ever-evolving digital space paired with traditional offline channels. Highly involved in digital transformation, analysis and research, developing strategic frameworks and multichannel marketing campaigns for (inter)national companies. And yes…that also involves branding, positioning, advertising, integrated communication campaigns, design & identity projects and interim management.
About me
Having started my working life in an interior design and graphic design environment, it soon became clear to me that my true interests lay in the areas of marketing, design and communications. In order to broaden my experience in these areas, I have pursued a career, which has taken me alternately from the Dutch Design agencies to that of the national and international design and communication agencies to international consultants. From this I have acquired an understanding of all the challenges and constraints inherent to a large variety of clients and their business.
As management consultant and board member, I have not only developed the management skills required to fulfill this type of position, but have also become very involved in the area’s of digital transformation, omnichannel marketing, brand strategy, identity management and integrated communications, which is becoming more relevant, to corporations and agencies alike.
“Strategy without execution is hallucination”.
In other words, it's doing what you said you would do when you were developing the strategy.
Make no mistake, strategy development is easy compared to the discipline and commitment necessary to execute it.
Execution is what defines the winners and losers in business.
It’s an execution game.
I support many companies, in setting-up & deploying their omnichannel marketing strategy. This includes on-site support & building client team capabilities.
Design & Advertising
Brand & identity strategy, design management, concepting, media & account direction
Marketing Management
Qualitative and quantitative research, business strategy, marketing strategy, customer journey assessment, brainstorm and workshop sessions, roadmap and implementation planning, database and crm integration, data analysis and dashboarding
Transformation Management
Brainstorm and workshop sessions, team meetings, on-site consulting and management, leader events, coaching and learning programs
Marketing Execution
Segementation and content management, campaign planning and execution, campaign reviews and optimization, project lead and management